network

100

Cohort 01 applications are open. Ten seats.

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Cent · Cohort 01

100 / 100

One hundred users.
Twenty-eight days.

One hundred users.
Twenty-eight days.

One hundred users.
Twenty-eight days.

A four-week formation for founders who sell to founders. Fix what your page says. Fix who sees it. Refunded if you don't reach the number.

A four-week formation for founders who sell to founders. Fix what your page says. Fix who sees it. Refunded if you don't reach the number.

The method

The problem

The first hundred is the hardest.

You built for months, launched, and met the void. Not because the product was wrong, but because finding users is a different job.

There’s no magic formula for the first hundred. Just a method, and the willingness to get uncomfortable.

Fully remote

Built live, twice a week. From anywhere.

Built live, twice a week. From anywhere.

Two live sessions a week. A number posted every day. No video library to fall behind on.

The method

Position. Test. Distribute. Count.

Position. Test. Distribute. Count.

Week 1

0 → 3

The Sentence.

Who exactly, what pain, why you. You leave with three candidate positionings, ready to test.

Week 2

3 → 15

First Traffic.

Cold outreach, founder communities, first posts. Your first fifteen users pick the winning positioning.

Week 3

15 → 50

The Channel.

The Reddit playbook, run on your real account. Live surgery on your real posts, twice this week.

Week 4

50 → 100

The Count.

Scale what week three proved. Final push. You present your hundred, on camera.

Nobody nails positioning on a whiteboard. It gets
nailed in the comments section.

Nobody nails positioning on a whiteboard. It gets nailed in the comments section.

The PRICE

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

Judged on one thing only: the Count.

100

The SYSTEM

Time to get uncomfortable.

Time to get uncomfortable.

The Playbooks

The Playbooks

The exact plays that got our own products their first hundreds of users, run live on your company in the weekly Sitting.

The exact plays that got our own product the first hundreds.

Rounds

Rounds

Feedback from operators who have done it before. Your real posts and pages, taken apart and rebuilt in front of you.

Feedback from operators who have done it before.

The Count

The Count

An accountability system with nowhere to hide. Your number, posted daily in the room. Uncomfortable, on purpose.

An accountability system with nowhere to hide.

Before Cent

Not our first hundred.

Not our first hundred.

500+

500+

500+

founder applications reviewed

founder applications reviewed

20+

20+

20+

products shipped at Converge Labs


products shipped at Converge Labs

products shipped at Converge Labs


300+

300+

300+

users at AirMedia's first launch

users at AirMedia's first launch

6

6

6

figures bootstrapped business

figures bootstrapped business

AirMedia

CONVERGE LABS

AirMedia

CONVERGE LABS

DealIQ

CONVERGE LABS

DealIQ

CONVERGE LABS

Azugh

CONVERGE LABS

Azugh

CONVERGE LABS

Revel

CONVERGE LABS

Revel

CONVERGE LABS

See the work →

Meet Saff →

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

Imane Faqir · Founder of Azugh

Read this before you apply

It's not for everyone.

It's not for everyone.

We are not selling you a million dollars in a few days. We have been through this exact step, and we have watched good founders stall on it. Cent exists for that step and no other.


We can't accept everyone, or every model. We specialise in products sold to founders and startups, because that is how we grew our own. If that's not your buyer, we will say no, for your sake and ours.


And we don't do it for you. We hand you the roadmap and work it with you, but you walk it, around five hours a day, for twenty-eight days. If that sounds like too much, it is. For most people.

absence.

100

The seat

$490. Ten seats.

$490. Ten seats.

$490. Ten seats.

Refunded in full if you don't reach 100 users by Day 28.

Two conditions, stated in the open: what counts as a user is agreed with you in writing in week one, and you did the work. We refund effort that didn't convert. We don't refund absence.

Two conditions, stated in the open: what counts as a user is agreed with you in writing in week one, and you did the work. We refund effort that didn't convert. We don't refund absence.

Two conditions, stated in the open: what counts as a user is agreed with you in writing in week one, and you did the work. We refund effort that didn't convert. We don't refund absence.

Program details

The shape of it.

The shape of it.

Format

4-week cohort, fully remote

Live

2 sessions per week (1 Sitting, 1 Round), plus the daily Count

Seats

10 per cohort

Cohort 01

Dates announced to applicants first

COMMITMENT

Minimum 4 hours a day. For 28 Days.

Applications close

close

When ten seats are filled

For

Founders whose customers are founders, startups, or indie makers

FAQ

What you need to know.

What you need to know.

Who is this for?

What counts as a "user"?

Is this a course?

How much time does it take?

What if I don't reach 100?

Do I need an audience or a network?

Do you take equity?

When are the live sessions?

cent • cent • cent

cent •

The number is waiting.

The number is waiting.

Ten seats. Applications close when the room is full.

Ten seats. Applications close when the room is full.

100

Method

The Seat

Apply

Shipped from London © 2026

London © 2026